WBTA Profile

Target Audience
Primary Demographic: Adults 25-54
Secondary Demographic: 35-64

Position Statement
WBTA, am1490, Your Hometown Station for Unforgettable Favorites

Technical
1000 Watts, Fulltime, Non-directional

Signature Programming

•	"The Jerry Warner Show" for 20 years the morning voice of Batavia
•	18 local newscasts per day
•	ABC Radio News on the hour
•	"Main & Center" daily local talk
•	Over 50 Play-by-Play broadcasts of local sports every year
•	Mobile Studio for Live On-Location Broadcasts
•	WBTA "Midday" expanded local news and features at Noon
•	"Batavia's Evening News" expanded news, sports and features at 5pm

WBTA Coverage Area



Genesee County NY
With additional coverage in
Wyoming and Orleans Counties

WBTA is the only radio station licensed to Genesee County Located between Buffalo and Rochester

WBTA Rate Card #3

Time of Day	60-second	30-second
5am - 7am	14.00	9.80
7am - 9am	28.00	19.60
9am -10am	24.00	16.80
10am - 4pm	15.00	10.50
4pm - 6pm	19.00	13.30
6pm - 11pm	10.00	7.00
11pm - 5am	5.00	5.00

Quality Discounts Available

Program Rates*

Local News
Day-part Rate plus 15%
Includes Open Billboard

Main & Center Interview
15-minute Segment $75


*Certain Minimums Apply