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The Batavia Target parking lot this morning wasn’t full. There were no lines, and not even all the cash registers were open. That doesn’t sound a lot like Black Friday.

But that’s the very reason that shoppers come to Batavia, says Sonia Martino from Albion.

“I hate too many people (around).”

Michelle Bradford of Attica agrees. Batavia offers the same stores and same deals mostly without the impending disaster.

“(It's) much more convenient. Not as busy.”

Shoppers say Batavia has everything they’re looking for, too, with Target, Wal-Mart, Bed Bath & Beyond, JC Penneys and more. Batavia also is geographically advantageous for those who don’t live in the Buffalo or Rochester suburbs where most mega-malls are located.

The two women also strategically plan their Black Friday by shopping the next morning to avoid crowds. Target opened at 9 pm Thanksgiving day.

The annual event elicits either cheers or groans. But as Bradford puts it, “It’s tradition.”

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