posted on July 02, 2013 10:30
(Batavia Development Corp. News Release)
Why do you leave Genesee County to Eat?
That’s exactly what the Restaurant Creativity Advocates want to find out. In response to sales leakage reports provided by W-ZHA and The Community Land Use & Economics Group, a brief survey was developed for area residents to explain their dining and travel habits. The survey is available now through July 12th HERE
The Restaurant Creativity Advocates is a local group formed by representatives of the Genesee County Chamber of Commerce, Genesee Community College’s The BEST Center, Batavia Development Corporation, BID and Senior Core of Retired Executives. This group voluntarily organized to research and improve the local dining options throughout the county.
“We gathered in response to two recent reports that suggest area residents spend more than $12.4-million annually to eat and drink at restaurants beyond our County borders,” stated Julie Pacatte, Batavia Development Corporation. “We want to understand why people leave the County to dine-out. Ultimately, we want to do what we can to try to ensure more dining dollars stay local.”
The Restaurant Creativity Advocates began discussion early February 2013. Since then, they conducted their own local restaurant assessment facilitated by Lina LaMattina, Director of The BEST Center at Genesee Community College.
“We began by asking team members to finish the open ended- question, Wouldn’t it be great if….,” stated Ms. LaMattina. “Allowing this cross-functional team to begin to consider the possibilities open to the County helped the group to generate some big picture thinking, think creatively, and develop the foundation for some real conversation with stakeholders without giving way to the traditional stumbling blocks typically encountered when dealing with significant challenges,” Ms. LaMattina added.
The group categorized more than 100 committee responses and found that six areas of focus could potentially improve the local restaurant scene. Upon completion of the customer survey, the group will share all results with the local restaurateurs in hopes of devising an action plan to reduce the sales leakage.
The restaurant customer survey is brief, but it does end with the same valuable question ”Wouldn’t it be great if…?”
The Chamber of Commerce has mailed a separate restaurant owner survey directly to their listing of 126 existing restaurants in Genesee County. That survey will also be complete by July 12, 2013.
Should you have questions on either survey, you may contact Kelly J. Bermingham of the Genesee County Chamber of Commerce by dialing 585-343-7440 x26 or call Julie Pacatte of the Batavia Development Corporation at 585-345-6380.