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Sales of Jell-O have dropped 19 percent over the past 4 years.

The Kraft product, which originated in LeRoy, is being replaced, industry experts say, by snacks like Greek yogurt – which has become a huge part of western New York dairy farming. Consumers are apparently seeking products that are light and healthy, but also provide nutritional benefits.

Executives tell the Associated Press they’re confident they can bring the dessert back to pop culture relevance, despite disappointing results recently.

Jell-O sales in the U.S. dropped to $753 million last year – a double digit percentage drop.

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